I combine deep expertise in UX strategy, interaction design, and design systems with a strong foundation in visual communication and behavioural insight. My approach balances creativity with clarity, ensuring every product solution is intuitive, accessible, scalable, and aligned with both user needs and business goals.

I have led the end-to-end design of complex digital platforms, from research, journey mapping, and prototyping through to delivery, governance, and continuous iteration. I’m experienced in simplifying intricate workflows, building reusable component libraries, and embedding accessible, human-centred design practices within product and delivery teams.

A collaborative and people-focused leader, I mentor and develop high-performing design teams, fostering a culture grounded in curiosity, shared ownership, and continuous improvement. I work closely with Product, Engineering, and Research partners to align experience vision and execution, ensuring design excellence and positive impact in fast-moving, cross-functional environments.